The Crisis: Gen Z shoppers aren’t spending like retailers need them to… and that’s becoming a major holiday season problem
What’s Happening and How Rellevate Can Help
As holiday spending is set to hit a record-breaking $1 trillion… Gen Z shoppers are going in the opposite direction and are expected to cut their holiday spending by a massive 34%
As a result, the Gen Z group is becoming a sharp focus for brands and retailers as:
– Their purchasing power should be growing to approximately $2 trillion annually (within 5 years)
– They have an outsized influence on band dynamics with other generational groups (who follow with their larger-than-life social media presence)
– They are in a constant and evolving discovery process where they actively seek out financial solutions that empower their overall financial position
Rellevate’s Pay Any-Day…The EWA Helping Hand
EWA (Earned Wage Access) is now the fastest growing financial wellness benefit, with 87% of the Gen Z group now preferring access their pay as they earn it (rather than wait for traditional paychecks
– EWA (Earned Wage Access) is now the fastest growing financial wellness benefit, with 87% of the Gen Z group now preferring to access their pay as they earn it (rather than wait for traditional paychecks
– Rellevate can immediately boost bank account balances with its Pay Any-Day product, thereby allowing employees to save thousands of dollars a year by eliminating unnecessary late fees and penalties as it relates to their monthly bills, and help their lifestyle spending (and maybe…the holiday season!)
