What’s Happening And How Rellevate’s Zero Cost Incentive Programs Can Help
The Silver Tsunami: Even before the pandemic, blood centers faced a shrinking donor pool, largely because many regular donors are aging out. Currently, 60% of blood donations come from people over the age of 40. As older donors are aged out, how does the industry maintain an adequate supply to fulfill the need for blood donations?
Better Attraction of Gen Z and Y Donors
Jerry Holmberg, a senior advisor at the U.S. Department of Health & Human Services, states that the blood industry has invested in research on how to appeal to Gen Z and Gen Y donors, which can be classified into three groups:
- Altruistic Donors: These donors give for the good of giving. They are more socially conscious and place high value on making positive impacts on the world. Gen Z is highly likely to support organizations that align with their values and beliefs
- Convenience Donors: Gen Z is very on-the-go, so if the opportunity presents itself and it’s convenient for them, they would consider donating
- WIFM (What’s In It For Me?) Donors: These are donors who give because there’s an incentive, and is the most crucial group needed to close the gap between desired collection levels and the amount given by altruistic and convenience donors
The Solution: Mobile, Mobile, Mobile
Mobile is the single most important connection point for all three groups whether it be for communications, convenience or financial incentives. Digital-first is the new norm for payments among Millennials (82%) and Gen Z (91%)
Rellevate’s Cutting-Edge Digital Platform is a Zero-Cost Solution for Your Company’s Incentives & Disbursement Management
✓ Digital payment techniques for efficient fund distribution including e-wallets, Google Pay, Apple Pay and Samsung Pay
✓ Centralized Platform: Single dashboard for managing all disbursement types
✓ Enhanced Compliance and Security: Robust security measures to protect sensitive financial data, including Visa/Mastercard Enhanced Fraud Monitoring
✓ Efficiency and Cost Savings: Reduced administrative overhead, allowing staff to focus on value-added tasks
